Mission statement

We live in a digital world where there is constant bombardment of information making it harder to filter useful signals from the noise, overwhelming the public. The field of Climate change is not immune to this, Further, information about Climate change is not delivered with the emphasis and urgency that it merits by mainstream media, especially information that is of greatest relevance for individuals who have agency, resources, and an ability to plan their lives with confidence.

In this context, it is essential to show stewardship for Climate knowledge sharing which is rigorous and inclusive. Climate Rubik is set out to do this with utmost dedication. We believe rigour comes from first-principle critical thinking paired with peer-reviewed secondary research and inclusivity comes from empathy and representation of the voices from the Global South.

Further current climate discourse is primarily centred through the lens of carbon footprint, which dangerously masks the more important lens of Energy requirements of the climate mitigation and adaptation. We intend to make various Energy concepts and metrics (like Hubbert’s curve, Spatial power density, Energy return on investment etc) more relatable to the day-to-day life of the general audience. Our research is focused on various trade-offs in the phasing out of fossil fuels and in the adoption of the perceived low carbon energy options (like renewables) and its associated material limits.

We also care deeply about the existing wealth inequality, how it is intertwined with energy inequality and how it further exacerbates the climate crisis. In a nutshell, we prioritize the behavioral or demand side approach over the techno-centric supply side approach from the West.

As Silicon Valley pushes the AI technology through LLM chatbots, we recognize its incredible utility to the public but at the same time we are cognizant of its certain shortcomings, and we intend to fill those gaps.  AI sources do provide a good foundation of information on climate change overall, and even on particular sub-topics. However, they draw from the entirety of information online about climate change, which can be incomplete and non-localized, continues to underplay connected risks for individuals, and tend to both-sides or balance out responses even when not merited. Further, AI is a huge hog on energy and water resources to deliver that quick and crisp information that people look out for. We hope to reduce this footprint by redirecting a fraction of the global LLM users to our site by building their trust through quality climate content.   

To reiterate, the goal of this knowledge platform is to filter information on the history, current developments, and latest science around climate change into digestible articles that offer curious readers concrete frames of thinking for questions bubbling away at the back of their minds.

In the process, we aim to build credibility as people thinking deeply about the shadows looming over each of our individual life-paths stemming from climate risks. Climate Rubik should become the place readers go to for help exploring fundamental questions like how to think about career decisions, personal choices from where to live and whether to start a family, and how to seek greater safety and security in a climate changed world. Ultimately, we strive to provide crystal clarity for the readers to help them navigate the near future filled with uncertainty and turbulence from climate change.